Should you do business you need to do advertising

Kotler and Armstrong define advertising as "the method by which companies create value for clients and build strong customer relationships to be able to capture value from customer in return" This definition alone could explain why marketing is important, but let's outline several reasons why marketing should be one of the business owner priorities.


1.
Marketing builds value into your products and services to your customers.

Most salespeople need to know as little as possible to make the sale. the less they need to learn the better, although some sales staff needs things and specifications of that character. This makes sense, because their objective is to make sales. Therefore, marketing must step in and create value for your client. Why will they buy from you if you can not generate value for your customers? Sometimes they will buy from you once , if there is no value but will they come back?

Many times, business owners do not capitalize on all of the ways they could give value to their clients. They get lost in the product or creation concept of marketing and wind up with marketing myopia. Marketing myopia occurs when a firm benefits it offers to the client or pays attention to the product/service compared to value. You can not let this happen to you. Pay attention to your customers and why they purchase your products. Folks buy a Toyota Prius because it saves on gas, but since it makes them dropped.


2.
Marketing helps build customer relationships.

Everyone place emphasis on the sales staff when it comes to sales. "If the sales team does not work harder, we will not raise sales," however this is not necessarily true. It costs twice as much to get a new client as it does to keep a current one. This usually means that you need to maintain the relationship with your customers that are current to reduce advertising and sales prices and increase earnings in order.

Properly planned and implemented marketing actions are the only real means to build client relationships. These activities may have a lot of things: loyalty programs cards, customer appreciation events, free gifts, etc. Each corporation must find a way to set themselves apart from the competition while building a loyal and long-term relationship.


3.
Marketing builds a fresh image.

When you use FedEx for shipping, you know what you are getting: fast shipping, flexible transport options, and much better service than other shippers. Are these things all true? They may be, but their marketing and advertising actions established these all. FedEx will have to live up to these expectations check here of their brand, but their marketing department put up the customer with this image.

You must use marketing to establish your brand. Customers will need to understand what to expect from your company according to your brand image. What type of merchandise and what types of service will the client be provided by you? Let your advertising establish your own brand and tell the story.

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